![]() Do readers need a decoder ring to translate industry jargon?.BLOAT WRITING in business communication adds pounds to the content and clogs understanding. The Fix: Figure out WHO your audience is and WHAT they need to know NOW. Are you trying too hard to please everyone? Readers? Department heads? The legal department?.Are there too many ideas? Too many dang words?.Think about your own business communication. In an effort to please voters, candidates spin through their Rolodex of responses, often burying the audience in contradictions. And you walk away very confused without a clear response to the topics.What you get is a whole lot of nasty “stuff” that you have no interest in.You tune in to hear the position of the candidates on specific topics.It’s like watching the presidential debate. Business communicators tend to OVERTHINK what readers need to know in one communication piece. If the creator of spy planes can keep it simple, why shouldn’t we be able to do the same for our business communication? The graphic below illustrates three common ways we sabotage simple right out of our business communication.ġ. Or does it take an engineer to keep it simple?ģ Ways To Sabotage Simple and How To Fix It.theory – a simple design system is easier to manage He was also a creator of spy planes (how cool is that?). ![]() Who knew science was at the heart of K.I.S.S.? (Keep It Simple, Stupid) principle was a Lockheed engineer. Why is simple so hard? Because we make it that way. Especially when it comes to business communication. Unfortunately, the theory seems unclear to much of the business world. How many times have you heard that phrase (with or without the stupid part)? ![]()
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